We recently did some store graphics for Coolangatta Surf and Billabong. The graphics mainly co-inside with Billabongs “Life’s Better in Boardshorts” Campaign.
The graphics turned out great, especially the large image of Parko on the outside of the building. Check it out next time you are driving through Cooly!
Coolangatta Surf Graphic Fit-Out
Posted on: May 9th 2012Australian Surf Retailers Awards
Posted on: April 20th 2012We were approached by the Australian Surf Retailers Federation to Design and Manufacture the Awards for the very first Australian Surf Retailers Awards.
This was one of our favorite projects to date. It was great to be given a brief and then let loose to come up with something really amazing. All the Design and Production was done in-house so that we had control over every step that went into making the awards.
It looks like the event was a great night and the awards were received extremely well. Special mention to Hurley for taking out “Mens Brand of the Year” and “Boardshort of the Year”, Billabong for winning both Mens and Ladies “Marketing Campaign of the Year” and to Rusty for taking out “Ladies Brand of the Year”. To see more photos and the full rundown of the night, head over to the Surf Retailers Federation website HERE.
Here are some images of the process right through to the event.
‘Youngbloods’ 7×7 by D.I.A
Posted on: April 11th 2012Recently Potato Press had the honour of presenting at the first forum in the 7×7 talk series ‘Youngbloods’ hosted by Design Institute of Australia at Rabbit and Cocoon on the Gold Coast.
The inaugural Seven by Seven Talk Series promotes collaborative design practice on the Gold Coast and celebrates the creative culture, leisure and lifestyle of the local community. This unique Gold Coast initiative provides connections and networking opportunities for emerging and established design professionals, design students and design related organisations with an aim to initiate collaborative projects that stimulate the design community on the Gold Coast.
The talk featured seven local guest speakers that spoke for seven minutes each covering topics which related to various design disciplines. These included Claudio Kirac from Billabong, Rob Bare from R&B, Kiel Tillman from Potato Press, Luke Brown from Mixr, Dominique Falla from Qld College of Art, Paul Everest from Unit and Jolie Hertzberg from Rabbit and Cocoon.
Go to www.design.org.au/7×7 for full speakers bios and upcoming events.
See more photos on facebook here
Billabong Gordie Awards
Posted on: March 21st 2012We were approached by Billabong to come up with a Trophy idea for thier upcoming internal staff “Gordie Awards’ The awards aknowledge individuals success throughout the Billabong brands.
So the final concept we came up with was a recycled timber block, sliced on an angle with a raised frosted printed plexi-glass plaque sitting on the face. We then laser etched the winners name and category on the front of the timber block. The recycled australian hardwood timber came from old an farm tank stand that had been lying in a paddock in northern new south wales for years. Once our joiner Rex trimmed it down and treated the wood, it revealed the stunning grain and amazing weathered exterior. We were very happy with the finished product and so were the winners!
Alpha Flight Services – Graphic Fitout
Posted on: March 12th 2012Laser Etched Drink Bottles – Triple 8 Racing
Posted on: February 21st 2012Tara Beach Resort Vanuatu – Key Tags and Signage
Posted on: January 31st 2012One of our first jobs on our New Laser Machine was for The Tara Beach Resort in Vanuatu.
We designed and produced the Key Tags for all of their rooms. We laser cut and etched the tags from Fijian Ply with a marine grade varnish over the top.
The Tir Na Nog’ Laser Etched Sign is for the Resort Owners House on the Island. Tir Na Nog’ is an old celtic saying meaning “Land of the Young”. The sign was made from Meranti wood with a Marine Grade varnish.
Runaway Bay Seagulls Vegas Promo
Posted on: January 24th 2012New Large Format Laser Machine
Posted on: January 20th 2012Just before Christmas we received our long awaited Large Format Laser Machine.
The new machine has been in the pipeline for a while and after a long wait, it finally arrived direct from the U.S.
With the new machine comes more services and capabilities for Potato Press to offer our clients.
Including -
- Large Format Laser Cutting and Etching – 1220mm x 2440mm bed size
- Commercial Full Sheet Capabilities
- Stainless Steel Cutting and Marking
- Metal Cutting and Marking
- Larger and Thicker Substraights
- Intricate Etching on a Large Scale
For more information about our new capabilities, don’t hesitate to drop us a line.
Outback Spectacular Spirit of the Horse Promo Material
Posted on: January 10th 2012Gunnersens Laser Cut Gift Note Pad Boxes
Posted on: January 9th 2012Happy New Year!!!! After a great 2011, we have hit the ground running in 2012. Already starting to get busy.
Here is a huge job we finished last year.
We had to make thousands of these Laser Cut and Laser Etched Note Pad Boxes for Gunnersens, who are Australia’s largest privately owned Timber and Wood-Based Panel supply company. They were used for their corporate christmas gifts.
We came up with all of the concepts through to final designs for the boxes. Gunnersens supplied the veneered MDF, of course, we then Laser Cut and Etched them, then had to put them all together by hand.
Big job, but the final product was great and the client was stoked!
Village Roadshow Laser Cut Christmas Cards
Posted on: December 23rd 2011Laser Cut Christmas Cards
Posted on: December 8th 2011Honda Laser Cut Point of Sale Signage
Posted on: November 30th 2011Here is a recent project we did for Honda Power Equipment and Hinterland Mowers.
We produced some Laser Cut Signage that acts as moveable Point of Sale Signs to hang over Product Racks. We designed and manufactured everything in house.
The laser Cut Lettering gives a 3D signage feel and the finished product looks great.
We are currently working on some more Innovative Signage for Honda… Stay Tuned.

Laser Cut Wedding CD Covers
Posted on: November 23rd 2011Movie World 3D POS Standees
Posted on: November 16th 2011We do a bit of Point of Sale Promo stuff for the guys over at Movie World, but recently they wanted to do something a bit different.
So here it is, a 2 layered Laser Cut 3D Point of Purchase Standee. Quite a simple concept, with a really effective and eye catching result!
We also produced some Laser Cut Standees for Sea World Cruises.

Sassy Survivors 2012 Calendar
Posted on: November 4th 2011We recently printed the Sassy Survivors 2012 Calendar.
Everyone here at Potato Press were stoked to be involved with the lovely Ladies from Sassy Survivors and were glad to help out for such a great cause.
The Calendar itself is Great. Beautiful pics by Gold Coast Pinup Photography.
Do yourself a favour and get yourself one of these sassy calendars and help support these amazing women.
You can purchase them at the Sassy Survivors EBAY site HERE OR Drop the girls a line on the Sassy Survivors Facebook HERE.
Here are a couple of shots of the catalogue…
Custom Designed and Made NuFlow Trophy
Posted on: October 24th 2011This is a recent project we did for NuFlow Technologies.
We had to design and produce their annual awards trophies and wall plaques.
There were 4 different categories, each one incorporating a different colour.
The trophies are a stand alone piece handed out to the winner of each category. The wall plaques are a larger version of the trophy, which hang on the wall of the NuFlow head office and get updated each year with the new winners.
The trophies consist of 3 separate layers of acrylic, each one a different colour. It also have a laser etched plaque and a domed logo.
Here is one of the finished products.
Sustainable Products
Posted on: October 19th 2011Potato Press is committed to sourcing, promoting and providing timber products that are certified under FSC ®. As an active supporter of the campaign to improve forest management and with growing public awareness of environmental issues, we have made significant moves towards stocking a wider range of products that originate from certified forests.
As a natural and potentially sustainable resource, well managed forests from which forest products are produced, provide significant and measurable environmental and economic benefits to communities, regions, countries and consumers.
Organisations such as Forest Stewardship Council ® (FSC) and the Programme for the Endorsement of Forest Certification schemes (PEFC) have developed standards outlining what is required to ensure forests are well managed. Forests are certified by an independent third-party against these standards.
Consumers need to be able to identify which wood products have originated from certified forests. This can be difficult, as wood can pass through various owners and processes before reaching the consumer.
Potato Press are committed to caring for our environment, both natural and man-made, to the best of our ability.
Custom Made Corporate Xmas Gifts
Posted on: October 17th 2011Impress your staff, clients and suppliers this Christmas with a custom handmade gift. Potato Press have been inspired to make this Christmas unique!
Our in house artist can create a design personalised to your company, incorporating your company branding and logo. We’ll take out all the work this Christmas by designing, making, and delivering your gifts to your office. We also have a range of pre-made designs available if you want a simple solution.
Keeping our environment top of mind, Potato Press have only sourced FSC compliant timbers from Australian suppliers to make our custom designed made products.
This gift keeps giving, once the paper has run out call us for your paper refills.
Billabong City Squared Asia Trophy
Posted on: September 6th 2011Billabong Pro Teahupo’o Tahiti Andy Irons Forever Award 2011
Posted on: August 30th 2011We here at Potato Press feel very privileged to have produced the very first Andy Irons Forever Award for the 2011 Billabong Pro in Teahupo’o Tahiti.
We were involved from the design and concept stage all the way through to completion.
It was made from a combination of Laser Etched and Cut Red Cedar, A Grade Ply and Brushed Aluminum Acrylic.
All the pieces were layered on top of each other to give the trophy depth and texture.
A huge congratulations goes to Jeremy Flores from France who was awarded the trophy for the most committed surfer of the whole event.
Flores surfed unbelievably well throughout the whole comp and even scored a perfect heat, getting two 10 point rides.
Check out the clip below of Bruce Irons presenting the Trophy to Jeremy Flores. Check out full coverage of the event over HERE…
Andy Irons Forever….
Air Tahiti Nui Von Zipper Trials Trophy 2011
Posted on: August 16th 2011Just finished the Air Tahiti Nui Von Zipper Trials, Craig Lee Memorial Trophy for 2011.
We only finished this on Friday, Dropped it down to the boys Friday Arvo, then it traveled to Teahupoo, Tahiti and was awarded to the Winner on Sunday!
All of us here at Potato Press have been huge fans of the Billabong Pro Teahupoo Tahiti for years. It was a real honor to be involved with this project from initial concepts all the way through to final product.
Congratulations to Ricardo Dos Santos of Brazil, winner of the Air Tahiti Nui Von Zipper Trials.
He now gets a shot at the title of the Billabong Pro Tahiti 2011 and will go up against all the Pro Surfers on the ASP World Tour.
Stay tuned for some more Potato Press involvement with the Billabong Pro Tahiti 2011.
Hurley Harbour Town Store Graphics
Posted on: July 28th 2011We just wrapped up a Graphic Fit Out for Hurley at Harbour Town, Helensvale.
The install involved Large Format Printed Signage, Wall Graphics, Laser Cut Signage and a Light Box.
We had Lexi (pictured), our work experience girl, on board helping us out with the install aswell!!





































































































