Design & Photography : Potato Press

Breaka Burleigh Pro Trophy

Posted on: March 15th 2013

We were contacted by Surfing Queensland to design and produce the trophies for the Burleigh Breaka Pro. So what we came up with was a large slab of hardwood with an image of Burleigh etched into it. We then mounted the laser cut letters and logos off the wooden base with a piece of clear acrylic. The etched image sat nicely in the background and the hardwood base gave the trophy a nice solid feel.

The guys got some good waves for the event and burleigh hill was packed with spectators. A huge congratulations to Owen Wright and Sally Fitzgibbons for taking out first place in the Mens and Womens events.

Lu Lu Lemon Store Graphics

Posted on: January 14th 2013

The lovely people from Lu Lu Lemon Athletica contacted us to create an art piece for their store at Carindale. The brief was a hampton’s style beach theme which incorporated the brands imagery and some of their key phrases. We also had to design it so that the staff can interchange the images and phrases with ease. So the final product was a combination of wood and whitewash, laser cut white mdf and reverse applied acrylic prints. Both the printed acrylics and laser cut lettering are mounted with stainless steel standoffs which are easily changed and replaced. The guys were very happy with the final product and it looked great in the store.

River City Laser Cut Christmas Cards

Posted on: December 19th 2012

Well it is that time of year again and what better way to celebrate than producing some laser cut christmas cards. This is a job we did for River City Solutions in Brisbane. We designed, Printed and Laser cut these custom cards for them to send out to their clients. The layering turned out great and the intricate detail that we can get from our laser is always amazing.

The guys were stoked with the final product and so were we!

2012 Chiko Queensland Championship Circuit Trophies

Posted on: May 29th 2012

We were recently contacted by Surfing Queensland to design and produce some custom trophies for the 2012 CHIKO Queensland Championship Circuit. The QCC is a series of 4 comps throughout Queensland. Starting with the CHIKO MP Classic at D’Bah then to the CHIKO Sunshine Coast Pro and the CHIKO Alley Classic at Currumbin and finishing up with the CHIKO Burleigh Classic.

The brief was to create something awesome which incorporated the different mythical icons that represent each comp. A splash of stainless steel was also requested.

We chose to incorporate three different materials which complement each other. The back layer is Laser Etched and Laser Cut from a Teak Timber Veneer. The middle layer is a piece of Clear Acrylic with a Reverse Applied Print and the front layer is a piece of Stainless Steel made by Laser Etching and Laser Cutting with our in house Laser Machine.

So this is what we here at Potato Press came up with……..

Australian Surf Retailers Awards

Posted on: April 20th 2012

We were approached by the Australian Surf Retailers Federation to Design and Manufacture the Awards for the very first Australian Surf Retailers Awards.

This was one of our favorite projects to date. It was great to be given a brief and then let loose to come up with something really amazing. All the Design and Production was done in-house so that we had control over every step that went into making the awards.

It looks like the event was a great night and the awards were received extremely well. Special mention to Hurley for taking out “Mens Brand of the Year” and “Boardshort of the Year”, Billabong for winning both Mens and Ladies “Marketing Campaign of the Year” and to Rusty for taking out “Ladies Brand of the Year”. To see more photos and the full rundown of the night, head over to the Surf Retailers Federation website HERE.

Here are some images of the process right through to the event.

Tara Beach Resort Vanuatu – Key Tags and Signage

Posted on: January 31st 2012

One of our first jobs on our New Laser Machine was for The Tara Beach Resort in Vanuatu.
We designed and produced the Key Tags for all of their rooms. We laser cut and etched the tags from Fijian Ply with a marine grade varnish over the top.
The Tir Na Nog’ Laser Etched Sign is for the Resort Owners House on the Island. Tir Na Nog’ is an old celtic saying meaning “Land of the Young”. The sign was made from Meranti wood with a Marine Grade varnish.

Runaway Bay Seagulls Vegas Promo

Posted on: January 24th 2012

We recently did a Promo Package for the Runaway Bay Seagulls Leagues Club’s “Win a Trip to Las Vegas” Promotion.
The package included all Design and Printing of Flyers, Pull up Banners, Point of Sale Stands and the Large Signage out the front of the Club.

Gunnersens Laser Cut Gift Note Pad Boxes

Posted on: January 9th 2012

Happy New Year!!!! After a great 2011, we have hit the ground running in 2012. Already starting to get busy.

Here is a huge job we finished last year.
We had to make thousands of these Laser Cut and Laser Etched Note Pad Boxes for Gunnersens, who are Australia’s largest privately owned Timber and Wood-Based Panel supply company. They were used for their corporate christmas gifts.
We came up with all of the concepts through to final designs for the boxes. Gunnersens supplied the veneered MDF, of course, we then Laser Cut and Etched them, then had to put them all together by hand.
Big job, but the final product was great and the client was stoked!

Custom Designed and Made NuFlow Trophy

Posted on: October 24th 2011

This is a recent project we did for NuFlow Technologies.

We had to design and produce their annual awards trophies and wall plaques.
There were 4 different categories, each one incorporating a different colour.
The trophies are a stand alone piece handed out to the winner of each category. The wall plaques are a larger version of the trophy, which hang on the wall of the NuFlow head office and get updated each year with the new winners.

The trophies consist of 3 separate layers of acrylic, each one a different colour. It also have a laser etched plaque and a domed logo.

Here is one of the finished products.

WEBSITE UPDATED

Posted on: March 15th 2011

We have just updated our website slightly. Loads of new images in the Services section. Check it our HERE

Hinterland Mowers Vehicle Graphics

Posted on: March 2nd 2011

We have been doing a few vehicle graphics for the guys over at Hinterland Mowers in Nerang, Gold Coast. We just finished our fourth vehicle for them. 2 Trucks and 2 utes so far.

Here are some pics of the finished products.

For Good Measure…..

Posted on: February 16th 2011

We did a Foiled Wine Label for our good friends at The Measure. It was used for their Christmas / End of Year gift to their clients. Designed by the guys at The Measure.

Super clean, crisp design…….. So much so, it was featured on the Package Design Blog, Lovely Package………Check it out HERE.

MCG Office Graphics

Posted on: January 4th 2011

Here are some shots of an Office Graphics fit-out we did for McCarthy Consulting Group, in Southport on the Gold Coast, late last year.

All Concept and Design was done in-house by our design team, as well as all Production and Installation.

Front Reception – Customised Printed Textured Wallpaper, 30mm Routed and 2 pak MCG sign and Laser Cut Lettering across Front Reception Desk.

Office Window Graphics – Printed and Contour Cut Frosted Etch Reverse Applied with Vinyl Cut MCG Logo Face Applied.

Front Entrance Doors – Frosted Etch Reverse Applied with Vinyl Cut MCG Logo Face Applied.

Elemental

Posted on: April 16th 2010

I dropped in on a couple of mates from Element Skateboards last week, to show them some stuff I’ve been doing with the Laser.

I decided to do a skateboard up to give to them, so I used the same art I used on my skateboard, but I added an Element logo, which I redrew to match. Turned out alright.

Thanks to Col and Troy at Element (check out Troy’s art here…. It’s good, Really good!)

C’est La Vie

Posted on: April 13th 2010

I did this scribble a while ago. Liked it alot, but didn’t do anything with it. Well, finally turned it into something. I redrew it on my computer and cut it out of wood. I stained the wood different colours to make the text stand off.

Here it is!

Original Sketch

Laser Cut

Finished Product

Detail

Lasers… What Can’t They Do???

Posted on: April 12th 2010

I recently did a piece of art to laser etch onto a skateboard. Before I got to put it onto a skateboard, I etched it onto my leather sketchy. I popped a pic of it onto FB and next thing I know I’m lasering the same piece of art onto my buddy Simon’s Macbook. Good times!! Thanks again to SC for allowing me to permanently imprint my artwork onto one of his most prized possessions. Check out Simon’s new venture, The Measure, for more on this. Here are some images of the whole process.